I decided to share with you something that really made me feel good… and challenge you to do the same.
During the pandemic, we all had a chance to reflect on what we do and probably on life in general.
I also asked myself some questions about photography, and I would like to invite you to ask yourself the same ones. Be forewarned: it sounds very simple, but you may not find it so at all.
Let’s start with an almost obvious one: What do you do?
I answered with the definition I’m used to giving of myself: portrait photographer. How about you? (By the end of this article, you may have changed your mind.)
Now, let’s get into the details: Who do you photograph for?
One could make a list of clients, friends and family, the “public” in general, maybe even ourselves. But, do we really know who we are photographing for? Take as much time as you need to answer. I had to give it some thought…
At this point, knowing who we are photographing for, let’s ask ourselves: What do they need? What problem can we solve for them? What are we able to improve for them?
If we can answer without hesitation, we have a very clear idea. If not: this is a great opportunity to clarify our ideas!
Now one last question: What happens after we photograph for them? What changes occur? How do they feel?
This is, to me, the most interesting part. Whether it’s published photos, an exhibition, a book, or a conference, I often hear that my work inspires. Perhaps this is because I have made someone’s story known that they might want to imitate or support, or because I have highlighted something that was not so obvious, but it’s certainly interesting…
For me, this is deeply satisfying and to the question, “why do you photograph?” I might answer “to inspire” (and, perhaps, add more). But for now, I don’t want to dwell on my motivations. I want to stimulate you to ask the same questions. What are your answers?
Whatever pleasant or useful impact you imagine your photography having, try to see it as a priority, as your motivation and the goal you want to achieve.
In fact, perhaps the next time someone asks you, “what do you do?” instead of answering, for example, “I photograph kindergarten children,” you might answer, “I create beautiful memories for children.” What do you say? It’s about shifting the focus slightly to the consequences of our shots, to what we want them to bring about.
After all, any photographer might answer that he or she works for clients who they hope will be happy with their photos, pay and come back. That would be true, but it would only be part of the truth. The other part seems to me to be more satisfying. And whether you are a professional or not, in the end, it doesn’t change much. Your photography has an impact. Which is it? Are you okay with that, or do you want to focus better on your intentions and purpose?
Well, I hope my questions will challenge you a bit, stimulate you to reflect and spark some fresh enthusiasm. In short, I hope they inspire you!
And if your newfound enthusiasm includes attending one of my portrait photography retreats, check here for upcoming dates.